Untouched World

Social Media Marketing, Facebook Ads Management, Photography & Videography

Untouched World is a New Zealand based brand with a mission to create intentional, versatile and sustainable garments that go beyond seasonal fashion trends. Having been the first fashion company to be awarded for their sustainable practices by the United Nations, their holistic approach to eco-conscious design is woven well into the brand’s DNA. But with a story that dates back to 1995 and a long repertoire of initiatives, creations, and stories, it can be hard for that aspect of the business to get lost in the everyday sales push on socials… Which is where we come in.

We’ve been working closely with the team at Untouched World to diversify their web and social media content through intentional imagery and a consistent and tailored content strategy.

By introducing regular video content and staying consistent on all social platforms, we’ve been able to drive up engagement, establish a clearer brand image and generate traffic across the board.

We’ve also introduced paid advertising (Facebook Advertising) to increase traffic and generate conversions during key dates like launches and sales.

Social Media Marketing

We have created and implemented strategies to maximise Untouched World’s presence online, increasing organic reach by more than 120% in the first month alone, and more than doubling the organic engagement rate comparatively to the previous year’s data.

By introducing video content through both long-form and short-form video (IGTV and Reels, respectively), we’ve been able to create a more dynamic and engaging presence online. New templates and graphic design have also refreshed the brand’s aesthetic on socials and given Untouched World’s Instagram a cohesive and noteworthy look that’s easy to spot.

Through our testing, optimisation, and ad creation, we’ve generated ROAS of over 26x and are on track to achieve six-figure annual returns through Facebook Advertising.