New Zealand Trade & Enterprise
Videography
We worked on two separate projects with New Zealand Trade and Enterprise, spearheaded by one of our clients, Untouched World. These projects aimed to educate consumers, most specifically Untouched World customers, about certain practices in the fashion industry.
We traveled to Canterbury High Country for a collaborative project between Untouched World and their merino suppliers, Glenthorne Station, with the aim to showcase and educate customers about sustainable and regenerative farming practices.
To capture the incredible beauty of this New Zealand landscape, while also allowing the people at the forefront of Glenthorne to explain to viewers what they do best, we opted to mix interview-style filming with aerial drone footage. Our aim was to create a timeless, educational piece of content that could be re-used in future marketing campaigns and across different marketing channels.
For our second project with NZTE, we wanted to showcase different types of packaging readily available to businesses and the public — most specifically, Untouched World — and educate viewers about the qualities and pitfalls of each.
Despite most people believing that “paper is best” because it’s technically so easy to be recycled, the reality is a little different, especially when trying to keep garments safe. In this video, we outlined common misconceptions about different types of packaging, while explaining why Untouched World has decided to stick to plastic for the foreseeable future.
